This interview with Ruth Hogben gave me a little insight and inspiration for my film. Her work for Gareth Pugh was pretty amazing, and from the fashion database in my head , original.
I like how she talks about film and fashion towards the end. "It means people are appreciating fashion film in a serious way and it's not just an add on, or a making of...it's actually becomming a genre in its own right, and it isn't taking over anything else, it's not to replace shows, it's not to replace print, it's a new genre."
Ruth Hogben,2009
I've read a lot of articles how this is going to be it, the runway is dead. Ruth put it quite simply, it's neither, 'it's a new genre'.
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